As page load time increases from one second to five, the probability of a bounce increases by 90% for mobile users. If you run an E-Commerce store, every 100-millisecond of loading time may decrease your conversion rates by 7%. That is why you need to invest in professional WordPress Hosting.
Page speed is a ranking factor for Google and directly affects the user experience. If your bounce rate is too high due to slow loading time, Google will eventually prefer to show other search results over your website and make you lose customers.
Other factors you should consider while searching for the best WordPress Hosting provider are security, reliability, scalability, and the quality of customer service. In this post, we will help you identify the best hosting provider for your WordPress site in 2021.
- How to Choose a WordPress Hosting Provider
- Officially Recommended WordPress Hosting Providers
- Why We Use SiteGround for WordPress Hosting
- How to Sign Up for SiteGround’s WordPress Hosting
- Conclusion: How WordPress Hosting Affects Your Website Performance (and Earnings)
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How to Choose a WordPress Hosting Provider
Having a successful and profitable website starts with the right hosting provider, domain and content management system (CMS).
About one in every three websites uses WordPress as CMS, including ours. WordPress is an award-winning web software and can be used for building a website, E-Commerce store or blog.
The popularity of WordPress means there is no shortage of hosting services out there. From a Search Engine Optimization (SEO) standpoint, page speed and security are the two most important factors you should be looking for in a hosting provider.
Users expect ever-faster page loading times. And with more than half of search queries being conducted on mobile phones, you can not afford to have a slow page. Otherwise, users will bounce and negatively affect the rankings of your site.
Check if the hosting company offers you access to a Content Distribution Network (CDN) to have your website cached on servers in multiple locations. This will ensure better loading times for your international site visitors.
Google’s PageSpeed Insights gives you all the tools you need to test your site for any shortcomings in this area. It’s free to use, so give it a try and see how your website performs and if you might have to consider changing your hosting provider.
Just like page speed, website security also affects your rankings on Google. Does your hosting provider offer SSL certificates? Avoid having web browsers send potential visitors of your site a warning because it might be insecure.
A CDN will not only help speed up your loading times but also improve site security. How about the security at the data centers?
Automatic, regular backups will make your life easier if an update of your website goes wrong or you become the target of a hacking attack.
Uptime is another important factor to consider. Is your hosting provider prepared for an electricity outage? How about their network connectivity?
If users came to your website and found out it was offline, they will return to the search results and visit your competitor instead.
Once your SEO efforts bear fruits, you will see increased traffic to your website. Ideally, your hosting provider offers different plans and different server locations so you can act accordingly.
You don’t want loading times to increase because your hosting could not keep up with the higher visitor numbers.
It’s important that your hosting company provides outstanding customer service in terms of reachability and knowledge. After all, your website might be the most important asset of your business.
Reviews on independent platforms will help you assess the quality of customer service. You could also check the Twitter account or other social media profiles of the hosting company to see how and how fast they dealt with customer inquiries.
Officially Recommended WordPress Hosting Providers
To help you narrow down your choices, WordPress issued three recommendations (as of January 2021):
Why We Use SiteGround for WordPress Hosting
SiteGround provides superior WordPress hosting focused on speed, security, and customer service. They take care of WordPress site security with unique server-level customizations, WordPress auto-updates, and daily backups.
Furthermore, they make websites faster by regularly upgrading their hardware, offering free CDN with Railgun, and developing their SuperCacher that can speed sites up to 100 times. Google Cloud powers a big part of their infrastructure.
Data Centers on Three Continents
SiteGround has five data centers in North America, Europe, and Asia. If we found out that our visitors mostly come from Europe, we could move our data to Amsterdam with a few clicks and thereby improve the loading times of our European customers.
Websites hosted on SiteGround can also have their content cached on Cloudflare’s CDN. This network spanning 90 countries and 194 cities worldwide ensures that our visitors enjoy improved loading times no matter where they are from.
SG Optimizer Plugin
The SG Optimizer plugin is an essential part of the SiteGround WordPress hosting product. This plugin allows you to optimize your WordPress site for speed and can thereby help you improve your ranking.
Google’s PageSpeed test is already integrated with the plugin, so you can test the loading time of your website right in the backend of your WordPress site.
SG Optimizer also allows you to:
- Lazy Load Media
- Generate WebP Copies of New Images
- Optimize Loading of Google Fonts
And last but not least, SiteGround provides great customer service.
They have a lot of tutorials on how to get started with your WordPress installation and theme change instructions, management of WordPress plugins, manual upgrade and backup creation, and more.
If you are looking for a more rare setup or modification, you may visit their Knowledgebase or contact their customer service, reachable 24/7.
How to Sign Up for SiteGround’s WordPress Hosting
Step 1: Choose Plan
Depending on the number of websites you want to host and the expected amount of traffic, you have three different Shared Hosting Plans to choose from:
- StartUp: Perfect for people with one website who are just starting out
- GrowBig: Great value for money offer for those with multiple websites and some traffic. Includes SuperCacher for website speed optimization
- GoGeek: For users with big E-Commerce shops or larger sites expecting a lot of traffic. Includes staging and GIT integration
If you have more than 100,000 monthly visitors, you might consider SiteGround’s Managed Cloud Hosting.
Step 2: Choose Domain
Next, choose your domain. You can buy a new one or sign up with an existing domain.
If you chose either the GrowBig or GoGeek plan and currently host your website on another provider, SiteGround will take care of the transfer of your website for free.
Step 3: Review & Complete
Make sure the right hosting plan is selected, choose the period you would like to sign up for and pay your order.
Do you need help in creating a website? Our guide How to Create a Website in One Hour will help you. If you already have a website with another hoster, use SiteGround’s free website transfer service.
Conclusion: How WordPress Hosting Affects Your Website Performance (and Earnings)
The process of building a successful blog or E-Commerce store begins even before you write your first piece of content or upload your products. Choosing a WordPress hosting service will directly affect your future efforts.
Users expect ever-faster loading times. With mobile usage increasing rapidly and already making up for about half of all search queries, this trend will only continue in 2021 and beyond.
As a business owner, you don’t want to worry about updating WordPress or making backups. You just want your website to work and allow you to make money. That’s why you can’t go wrong with SiteGround, one of only three officially recommended hosting providers by WordPress.
What is your favorite WordPress Hosting Provider? Have you changed your WordPress hosting before and seen an impact on your website? Let us know in the comments!