How to Make Money With ClickBank – A Step-by-Step Guide for Beginners [2021]

How to Make Money With ClickBank – A Step-by-Step Guide for Beginners [2021]

In this guide, we will help you get started with affiliate marketing and teach you how to make money with ClickBank. You will learn how to set up your account, how to find the right offer to promote, and get some ideas where to put your affiliate links.

What is ClickBank?

ClickBank is one of the most popular affiliate marketplaces for digital products. The Boise, Idaho-based company was founded in 1998 by Tim and Eileen Barber and has more than six-million clients worldwide.

As an affiliate, you can find thousands of products to promote on the platform. And as a vendor, ClickBank will allow you to reach affiliate marketers that can help you increase the sales of your product.

Now let’s have a look at how to use and make money with ClickBank!

How to Sign Up for ClickBank

What’s great about ClickBank is that signing up is very easy and that they accept almost everyone (except residents of a handful of countries).

In combination with the huge number of products to choose from, this makes ClickBank perfect for beginners.

Head to and start the registration process.

Step 1: Personal Information

First, you need to provide a few personal details. Your country, name, phone number, and email are all mandatory. You can also set your password.

Step 2: Terms and Conditions

Read the Terms and Conditions. If you understand and accept, check the box and click on “Join ClickBank”.

Step 3: Complete Profile

In the final step, you will complete your profile. Provide your address so ClickBank can send your check to you, choose your preferred language and enter your Tax ID.

Step 4: Manage Account Nicknames

Navigate to “Manage Account Nicknames” using the menu on the left and click on “Create Account”. Choose your Account Type (Vendor, Affiliate, or both) and Account Nickname.

Your nickname will appear in the description of payments you receive from ClickBank. It will also be visible to your customers in your affiliate links, so choose your nickname accordingly.

Congratulations, you are now ready to make money with ClickBank!

ClickBank Marketplace Overview
The ClickBank Marketplace, where you can find thousands of digital products

How to Choose an Offer From the ClickBank Marketplace to Promote

Once you have logged in, click on “Marketplace”.

Leave the “Find Products” field empty and click on the magnifier to see all offers and scroll through them. You’ll see that a lot of the top performing offers are from three niches:

  • Health & Fitness
  • Dating & Relationships
  • Money & Finance

Are those products the best to make money with ClickBank?

Using ClickBank Search Parameters

To identify the best products to promote, get familiar with the filters.


Gravity shows you how many affiliates have successfully sold this product during the last 12 weeks. ClickBank doesn’t disclose how they calculate Gravity, only that they add somewhere from 0.1 to 1 to it for every sale. Recent transactions get a higher value.

Low Gravity indicates that the product doesn’t sell, either because it doesn’t generate any interest or the selling page doesn’t convert. Stay away from those offers.

High Gravity means that the offer is selling well, but the competition could be tough. More experienced affiliates with established websites, large email lists, and a big advertising budget are probably already promoting the product, making it harder for beginners to compete.

So what does that mean for you? Aim for a Gravity between 20 and 100. Also, keep an eye on the Vendor Activation Date. If a product has a rather low Gravity of 20 but was very recently launched, you might just have found an upcoming top seller.

Initial $/Sale

The average dollar amount that is paid out to the affiliate after the initial sale. Don’t worry about this too much if you sell products with subscriptions (which you should).

Avg $/Sale

The average dollar amount that is paid out to the affiliate per sale. This includes the initial sale and all recurring subscription revenue. In the real world, this is also known as Customer Lifetime Value (CLV).

Checking Customer Reviews

What better way to make money with ClickBank than to sell a product that customers actually love?

Be aware of most reviews you will find on the internet though, as they are very often biased (either written by affiliates trying to sell the product, or competitors).

Take your time and do some research about the product. Or better yet buy and review it yourself! The refund/cancellation rate is also a good indicator.

Reading the Affiliate Page

Some vendors provide their affiliates with resources (email swipes, banners etc.) and statistics about their customers.

This allows you to target customer groups that are proven to convert with your advertisements. It also shows that the vendor is serious about affiliate marketing and cares about us.

You can use the filter “Affiliates Tools Page” to only show offers with an affiliate page.

Checking the Sales Page

If the sales page doesn’t convert, it won’t matter how much traffic you send through your affiliate link. Would you buy from this site? Does the site look trustworthy to you? If it doesn’t, others will probably feel the same and this offer won’t help you make money with ClickBank.

Choose an offer to promote and make money with ClickBank

Once you identify the right offer, click on “Promote”.

Your Account Nickname should already be filled in. The Tracking ID helps you answer questions like “How many clicks did come from Facebook?” or “How many clicks from my blog did end up buying the product?”.

This is extremely valuable information, so make sure to take advantage of it! Create an affiliate link with a unique Tracking ID for every source of traffic you want to track.

Click on “Generate Hoplinks” and copy the link. Every time someone clicks that link and buys the product, you will earn a commission!

The easiest start for your website

How to Promote ClickBank Products

But before you can make money with ClickBank, people need to see and click your affiliate links first. Therefore, you have to create some type of content.

The Concept of Preselling

You can’t just send people to the sales page and expect them to convert well. Why should someone buy the product you promote? Who are they buying from?

If you answer those questions before you actually start selling the product, your conversion rates can improve dramatically.

This is how you do it:

  1. Get potential customers to subscribe to your newsletter using a Lead Magnet (usually a free eBook or Webinar on the topic)
  2. Promote the product on your “Thanks for subscribing” page
  3. Promote the product in your emails

The process is very simplified, but you get the idea. Provide value first and then ask the customer to buy.

Writing or Filming a Review

One of the ways to presell a product is to write or film a review of it.

People searching for a review already know about the product and have an idea of what it is. All you need to do is convince them that it is the right product or provide them with an alternative.

That said, reviews are a popular way of promoting products. Search for other reviews first and then decide if you can compete with them.

Using Material Provided by the Seller

Some sellers even let you copy their material. They provide you with ad swipes, banners and email templates you can literally copy and paste.

Nobody knows more about the buyers than the seller of the product, so analyze everything they give you access to and then create ads and emails especially for your audience.

Create a Website with WordPress: Add New Post

Where to Post Your Affiliate Links

Here are some places where you can post your link:

  • Website
  • YouTube
  • Social Media (Facebook, Instagram, Twitter, Pinterest, …)
  • Quora
  • Reddit
  • Forums
  • Email

Testing and Improving Your Campaigns

Remember the Tracking ID you entered when creating your affiliate links? Make sure to check your reports regularly and find answers to the following questions:

  • Where do most of my clicks come from?
  • Where do most of my conversions come from?
  • Which traffic source generates the highest Avg $/Sale?

Looking at the conversion rate, for example, you obviously might want to drive more traffic to the source with the highest conversions.

At the same time, you need to understand why other traffic sources are not performing well. Is there a problem with the content? Does it not reflect the content of the sales page?

Affiliate marketing and advertising are all about testing and improving.

Learn How to Make Money With ClickBank, From ClickBank

What better way to learn how to make money with ClickBank than from the team at ClickBank themselves?

ClickBank University 2.0 is an extended Affiliate Marketing course hosted by Justin Atlan and Adam Horwitz.

ClickBank University 2.0 Coaches Justin Atlan and Adam Horwitz
ClickBank University 2.0 Coaches Justin Atlan and Adam Horwitz

It includes lessons for both affiliates and vendors, with the focus of ClickBank University 2.0 being on vendors trying to sell their own digital products through ClickBank.

Each lesson consists of a video (usually somewhere between 5 to 20 minutes) and a PDF for reading, which is great for catching up on a topic.

You can have a brief look at the course schedule below. Or do you want to learn more? Head over to our in-depth ClickBank University 2.0 Review.

ClickBank Affiliate Mastery with Adam Horwitz

In Affiliate Mastery, you will get to know the basics of Affiliate Marketing and how to get started with it within eight weeks. You will learn how to identify the best niche for you, how to find the best product to promote within that niche, and more:

  • Week 1: Affiliate Marketing on ClickBank
  • Week 2: Understanding Affiliate Marketing
  • Week 3: Finding Your Passion
  • Week 4: The Ultimate Affiliate Funnel
  • Week 5: Free, Free, Free: Always Over Deliver
  • Week 6: Writing the Perfect Swipe
  • Week 7: The Email Blueprint
  • Week 8: Scaling and Expanding
  • Bonus: Running Affiliate Promotions
The best home for your online store

ClickBank Product Publishing with Justin Atlan

Product Publishing helps you get started with creating and selling your own digital product. Over twelve weeks, you will also learn how to set up your landing and sales page, how to create a Video Sales Letter (VSL), and how to work with your affiliates, among other things:

  • Week 1: How It Works
  • Week 2: Finding Your Perfect Product
  • Week 3: Creating Your Avatar
  • Week 4: Creating Your Product
  • Week 5: Creating Your Perfect Upsell
  • Week 6: Sales Copy & Conversion Maximizing
  • Week 7: The Easy Video Sales Letter
  • Week 8: Finalizing Your Product
  • Week 9: Getting Onto ClickBank
  • Week 10: Attracting & Managing JV Relationships
  • Week 11: Split Testing
  • Week 12: Scaling Your Success
  • Bonus: Selling High Ticket Products on Webinars

Frequently Asked Questions

How Does ClickBank Work?

ClickBank connects vendors looking to sell their products with affiliate marketers. The affiliate promotes the product and refers the customer to the vendor through an affiliate link. Each time a customer buys the product, the affiliate gets a commission.

Is ClickBank legit and safe?

ClickBank was founded in San Diego, California in 1998 and is one of the most popular affiliate networks. They have more than six-million clients worldwide and handle around 30,000 transactions per day. Furthermore, they were featured on media outlets such as Business Insider, Forbes, NBC, TechCrunch, and Wired.

Is ClickBank free to join?

Signing up and using ClickBank is free for affiliates. Only if you are a vendor you have to pay an activation charge of $49.95 once your first product gets approved.

How do you get paid on ClickBank?

ClickBank currently offers the following payment methods: Check, Direct Deposit, Wire Transfer and Payoneer.

When do you get paid on ClickBank?

Affiliates who chose to be paid via Direct Deposit receive weekly payments. Those who opted for Check, Wire Transfer, or Payoneer get paid every two weeks.

What are some ClickBank alternatives?

Similar affiliate marketing networks include CJ Affiliate, ShareASale, JV Zoo, Rakuten Linkshare, and WarriorPlus.

What is ClickBank’s Boise Address?

ClickBank’s Boise Office is located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA.


Especially if you are new to affiliate marketing and don’t have any track record, you should sign up and try to make money with ClickBank. There is no screening process and you can get your affiliate links within minutes.

Just make sure to take your time and choose good offers to promote, obviously there are low-quality products out there that you want to avoid. But using the filters and tips from this article, you should be able to find the right product and get started!

You might also be interested in How to Become an Amazon Affiliate and learn more about the largest affiliate network in the world.

What product will you use to make money with ClickBank? Do you use other affiliate networks? Let us know in the comments!


1 comment

Great tips! Unfortunately, some
people leave out a lot of the how-to
when telling these stories.

This list helped me a lot
when I was just starting out…
even earned my first commission
from one of these offers here 🙂

Check it out. There’s no opt-in
required to see the best offers
to promote:

[Link removed]

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