How to Become an eBay Affiliate and Make Money With eBay Partner Network – A Step-by-Step Guide for Beginners [2021]

How to Become an eBay Affiliate and Make Money With eBay Partner Network – A Step-by-Step Guide for Beginners [2021]

There are more than one billion listings on the eBay Marketplace. That’s a lot of products to promote and commissions to earn! In this eBay Partner Network Guide you will learn how to take advantage of eBay’s well-known brand and wide range of products as an affiliate.

What is eBay Partner Network?

eBay Partner Network is the official name of eBay’s Affiliate Program. Partners can choose between more than 1.4 billion listings to promote and earn commissions of up to 6.0%.

Learn more about the new eBay Partner Network

With the introduction of the updated eBay Partner Network in October 2019, affiliates got access to improved reporting, cross-device tracking, better stability, and more payment options.

Commissions are now calculated based on the sales amount and by region and sub-category, to give partners more consistent and predictable earnings.

How Does eBay Partner Network Work?

eBay provides their partners with affiliate links for listings on their marketplaces all over the world and pays them a commission for every qualified sale. So when exactly does a qualified transaction take place?

  • For Buy It Now items, the purchase has to occur within 24 hours after clicking your affiliate link.
  • For Auctions, the customer needs to place a bid within 24 hours of clicking and then proceed to win that auction within 10 days.
  • For Best Offer, the customer has to submit and the seller has to accept the offer within 24 hours after clicking the affiliate link.
Why Partner With eBay? New, Now, Diverse, Global, Mobile, Easy and Secure
Around 90% of items sold on eBay are “Buy It Now” (Source: eBay)

There are certain categories where affiliates do not get compensated for conversions. Those may include gift cards, items sold by charities, and some promotional deals.

Usually, buyers don’t bid in an auction until the very end of it, and that is when your cookie almost certainly has already expired. That is why you definitely want to go for Buy It Now items only, which make up the most items sold anyway.

The easiest start for your website

How to Become an eBay Affiliate

So you have decided you want to learn how to make money as an eBay affiliate. The good news is joining is free and you can get started almost right away. Here are the only requirements eBay has for aspiring partners:

  • You are at least 18 years old
  • You have an eBay account in good standing
  • You own a website, blog, social media profile or similar platform where you can promote affiliate links
  • You won’t place your affiliate links next to hate speech, adult content, etc.

You can read the eBay Partner Network Agreement here.

Can’t join eBay for some reason? ClickBank might an alternative for you. It’s just as easy to sign up and offers higher commissions.

How to Join eBay Partner Network

Here is how to create an eBay Affiliate account in five steps:

  1. Go to the eBay Partner Network and click “Sign Up”.
  2. Sign in to your normal eBay Account
  3. Choose an account type (Individual, Company, Partnership, Corporation, or Other) and provide your mailing and business address.
  4. Enter your payment info. Depending on your country, you can choose between PayPal and Direct Deposit.
  5. Enter your tax info.
Why join the eBay Partner Network?
Why you should sign up for the eBay Partner Network (Source: eBay)

How to Use eBay Partner Network

Now that you have successfully signed up, let’s have a look at how to actually use the eBay Affiliate Program starting with links.

You can customize your affiliate links depending on whether you want to link to specific items, landing pages, or search results.

Smart Placements (see below) also allow you to increase your conversion rates by retargeting potential customers with customized, dynamic display ads.

If you prefer to create your affiliates links from within the eBay Partner Portal, use the Link Generator tool.

Simply select the Campaign Name or ID, enter a Custom ID for improved tracking and paste the eBay URL of the product or site you want to promote.

Smart Share

Smart Share is a browser extension for Google Chrome and works similarly to Amazon’s SiteStripe. Simply add it to Chrome and connect it to your eBay Partner account.

Now every time you browse through eBay and find something you would like to promote, you can get your affiliate link right from the browser extension. It’s even possible to share your link to Facebook and Pinterest.

Make sure to turn on the Deal Flag feature in the settings. This will show you the word “Commissionable” under every eligible eBay offer. This way you won’t accidentally promote offers that eBay will not pay you any commissions for.

Bookmarklet Tool

The Bookmarklet Tool is for those who want to quickly create affiliate links within their browser, but do not use Google Chrome.

All you need to do to configure the tool is to select a default campaign for those bookmarklets in the eBay Partner Portal. Now drag the star icon that appears onto your bookmarks menu.

Next time you stumble upon an interesting product on eBay, simply click the bookmark you just created and it will immediately create an affiliate link that you can share with your audience.

This tool helps you convert all eBay links you might already have on your site into affiliate links.

Once again, head to the eBay Partner Portal, choose Smart Links, and select your campaign from the drop-down menu. A code snippet will appear that you need to copy and paste within the <head></head> tags of your website.

To ensure trust and integrity of the eBay Partner Network and to be able to verify the origin of clicks, only the following URL Shorteners are permitted:

  • Bitly (
  • Buffer (
  • Google (
  • Hootsuite (
  • Twitter (
  • Facebook

What Type of Pages on eBay Can I Promote?

Affiliates can send their potential customers to several different types of pages on eBay, which is a great way to improve your conversion rates.

eBay Sales & Events
Why not promote events instead of products from time to time?

Make sure to take advantage of this and make it as easy as possible for your audience. A product review should obviously link directly to the product page, for example.

Here are the nine types of pages you can send your visitors to:

  • Home Page
  • Product Page
  • Category Page
  • Brand Page
  • Store Page
  • Search Results
  • Deals Page
  • Promotional Events
  • Trending & Popular

Remember that some deals or promotional events may not eligible for commissions. Use the Deal Flag feature of your Smart Share browser extension (see above) to quickly see what deals you should promote. Deals also change every day, so the products might not always be relevant to your audience.

You can share your links on Facebook, Twitter, or your website. And then there are several other ways to promote your affiliate links including Email Marketing and paid advertisements, that eBay can approve you for upon request.

eBay Category Banners for Fashion, Home and Motors
eBay affiliates get access to various promotional banners

No matter which channels you choose to promote eBay products, make sure to download and use the logo pack and other banners eBay makes available to their affiliates. After all, we are talking about one of the most popular brands out there.

Your eBay Affiliate Website

Probably the most popular way to promote affiliate links for physical products is to write a review about it and publish it on a website or blog.

Your website will also be helpful to collect leads (email addresses), which you can later use for Email Marketing.

Don’t have a website yet? Learn How to Create a Website in One Hour from our guide.

Your Social Media Profiles

Another great place to post your review and promote your affiliate link would be your YouTube Channel. For maximum effect, create a video first and then make a blog post out of it.

eBay also allows you to post your links on other social media platforms like Facebook, Twitter, Instagram, or Pinterest. Just make sure you comply with the rules of the platforms as well. There may be restrictions regarding affiliate links and the type of products you may promote.

The best home for your online store

Your E-Commerce Store

If you run an E-Commerce store, you can also use it to promote eBay affiliate links. Let’s say you temporarily run out of stock. Instead of loosing out on earnings, link to the product on eBay and make some commission from the sale.

Your Online Comparison Shopping (OCS) Site

Do you run an OCS site where your audience compares products based on price, features, reviews, and more? If so, you can place your affiliate links on there.

Your Deal & Coupon Site

The fifth method that you can get started with right away is your deal & coupon site.

Other Promotion Methods (Approval Required)

While it’s true that the following methods require written approval in advance, eBay Partners allows you to promote your affiliate links in way more places than Amazon Associates does.

You only have to explain to eBay how exactly you plan to use those promotional methods and wait for their approval. These are the methods you can apply for:

  • Messaging: Email, Instant Messaging, Chat, Text, and other electronic communications
  • PLA / Paid Traffic: Product Listing Ads (usually Google Shopping Ads) or paid advertisements
  • Software: Any tools that require installation, like software, extensions, and plugins
  • Apps: Mobile Apps
  • Loyalty / Incentive Programs: Offering rewards or other incentives
  • Sub-Affiliate Programs: Having a third-party promote your links
  • eBay Buy APIs: Promoting and selling eBay products on your website using eBay Guest Checkout

Remarketing for eBay Affiliates: What are Smart Placements?

Remarketing with Smart Placements can help you increase your conversion rates. You get access to personalized display ads in order to target by shopper interest or based on content using the Auto-Optimization feature.

Banners are available in 3 different sizes, with 7 different logo colors and several fonts to choose from. The items displayed on the banner can either match the context of your website or your visitor’s browsing history.

To get started with Smart Placements, simply select it from the Tools drop-down menu within the eBay Partner Network, and click on “Create New Banner”.

Managed WordPress Hosting

Premier Program

The Premier Program was created especially for affiliates that drive a lot of traffic to eBay and help them grow their business. Some of the benefits of being a member include:

  • Exclusive content that helps you increase your commissions
  • Customized promotions and incentives
  • Access to new tools before other affiliates
  • Priority support

Unfortunately, it is an invite-only program as of now, but once you generate enough income as an eBay Partner, the Premier Program will help you scale even faster.

How Much Does eBay Partner Network Pay?

These are your possible eBay Affiliate Program earnings:

CategorySub-Category% of SaleCap (USD)
Business & IndustrialBusiness & Industrial2.5%$225
CollectiblesArt & Antiques; Crafts; Entertainment Memorabilia; Miscellaneous Collectibles; Pottery & Glass; Stamps3.0%$550
Coins & Paper Money1.0%$550
Dolls & Bears; Sports & Leisure; Toys, Hobbies & Games4.0%$550
ElectronicsCameras & Photo; Cell Phones & Accessories; Consumer Electronics; Miscellaneous Electronics; TV, Video & Audio; Video Games & Consoles3.0%$550
Computers, Tablets & Networking2.0%$550
FashionClothing, Shoes & Accessories; Health & Beauty; Miscellaneous Fashion6.0%$550
Jewelry & Watches5.0%$550
Home & GardenAlcohol & Food1.0%$550
Appliances; Miscellaneous Home & Garden3.0%$550
LifestyleGift Cards & Coupons1.0%$550
Miscellaneous Lifestyle3.0%$550
Musical Instruments3.0%$250
Tickets & Events3.0%$550
MediaBooks, Comics & Magazines; DVDs & Movies; Music4.0%$550
Miscellaneous Media2.0%$550
Parts & AccessorieseBay Motors4.0%$100
Miscellaneous Parts & Accessories; Vehicle Parts & Accessories4.0%$550
Real EstateReal Estate1.0%$100
All OtherAll Other1.0%$550
Source: eBay, Last Update: May 2020

If you want to promote eBay outside of the United States and, you can find the applicable commissions below:




The eBay Affiliate Program Commission Structure used to be different from Amazon Associates and most other affiliate networks. Back then, eBay paid you a percentage of the auction fees.

With the introduction of the new eBay Partner Network in October 2019, eBay adopted the more popular model of paying a percentage of the sales amount.

eBay will also give away strategic bonuses to partners who manage to consistently bring high-quality buyers to the marketplace.

What currencies does eBay Partner Network support?

Following the most recent update, eBay affiliates can choose to get paid in the following currencies:

  • Australian Dollar (AUD)
  • British Pounds (GBP)
  • Canadian Dollar (CAD)
  • Danish Krone (DKK)
  • Euros (EUR)
  • Hong Kong Dollar (HKD)
  • Israeli New Shekel (ILS)
  • Norwegian Krone (NOK)
  • Singapore Dollar (SGD) 
  • Sweedish Krona (SEK)
  • U.S. Dollar (USD)

eBay Partner Network API

eBay also introduced new API endpoints with their update. You can now automatically retrieve the following reports:

  • Performance by Day
  • Performance by Month
  • Performance by Campaign
  • Performance by Category
  • Performance by Tool
  • Performance by CustomID
  • Performance by Top Selling Item
  • Performance by Checkout Site

Frequently Asked Questions

Does eBay have an affiliate program?

eBay’s affiliate program is officially known as eBay Partner Network. An updated version of the program was released in October 2019 and includes access to improved reporting, cross-device tracking, better stability, and more payment options.

How much does the eBay affiliate program pay?

The eBay Partner Network pays out commissions of up to 6.0% for qualified transactions, usually capped at $550. Affiliates can also receive bonuses for sending high-quality buyers to eBay.

How do eBay affiliates get paid?

eBay Partners do now have the option to be paid by direct deposit and electronic funds transfer. PayPal will still be available in the future, although affiliates will have to pay a 2% transaction fee, which is capped at $20 per month.

When do eBay Partners get paid?

Payments will be processed on the 10th for the month before the previous month. May earnings will be paid out on July 10th, for example. The minimum payment threshold is $10 per month and affiliates get paid at least once a year.

Where do I find the eBay Partner Network Sign In?

The Log In to the eBay Partner Network is located here, while the Sign Up for new affiliate can be found here.

What is the eBay Partner Network phone number?

The eBay Partner Network does not have a public phone number. Their contact form can be found here. Priority support is available to members of the Premium Program.

Conclusion: Should You Become an eBay Affiliate in 2021?

With Amazon Associates dramatically slashing their commissions, this might be the perfect time to join the eBay Partner Network and change some of your Amazon affiliate links to eBay.

You will profit from the high popularity of the eBay brand all over the world and are free to choose between 1.4 billion listings to promote. Especially the remarketing option called Smart Placements is a great addition to eBay’s affiliate program and can help you increase your conversions.

Unfortunately, commissions for physical products at both the eBay Partner Network and its competitor Amazon Associates are falling. An alternative affiliate network that is just as easy to join and offers higher commissions is ClickBank.

What do you think about the revamped eBay Partner Network? Do you use other affiliate networks to promote physical products or do you stick to digital products? Let us know in the comments!


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